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DraftKings - VaynerMedia

Role

Creative Strategist | Shooter | Editor | Graphic Designer

For the DraftKings team, I covered wide range of sports and cultural coverage, including NBA, NFL, and the World Cup. I wanted to target cultural events, such as fantasy punishments and wacky stunts like watching the Super Bowl on the NY subway to garner engagement and attention. These 5 videos combined for over 550k social interactions.

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