Flamin' Hot - VaynerMedia

PepsiCo wanted to house all their Flamin' Hot products such as Cheetos, Doritos, Fritos, etc. We were tasked with creating outlandish content to relate to it's core audience. The highlight of the "Flamin' Hot Bagel" caught people's eye and started a war with people agreeing/disagreeing on if Flamin' Hot Cheetos should be paired with cream cheese. This gained insight into pairing Flamin' Hot products with combinations such as milk, lemon or lime, and places to eat Flamin' Hot like a parking lot. These 4 videos did over 16 million in paid social interactions.