Duracell - VaynerMedia

For Duracell, we wanted to focus on two key pillars, our F1 partnership with Williams Racing and new parents/adults entering their mid 30s. We found that gamified content was a huge success across Tiktok and Instagram along with engaging with our global audience. For example, we found that making a video about staying up for an F1 race in Australia caused people to engage in the comments to joke about Americans finally having to stay up for a sporting event. Fun content like "Spot the Differences" had people stopping their scroll to be one of the first in comments to figure out our puzzles. These 5 videos did over 600k in organic social interactions.