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Starry - VaynerMedia

Role

Content Creator

Starry is Pepsi's new lemon-lime soda, switching from Sierra Mist to cater to a Gen Z audience. We were tasked with creating short-form video content that resonated with the new audience. From engaging with people in the comments and "sending them a sample" to making ASMR type videos it garnered over 30 million impressions.

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